The ambassadors are highly important for the brand for many reasons. At first, they help to connect the worlds of real sports and online betting together. That can lead to improving the brand’s reliability and attracting more users, who trust these influencers. On the other hand, the ambassadors provide the fans with truthful information about the brand and participate in various promotions. In addition to that, they help to deliver some essential messages on behalf of 1Win, including responsible gambling information and new updates. Finally, such collaboration of the bookmaker with celebrities strengthens the global presence and builds long-term relationships with communities.
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